Once your theme music has played you can get into your spoken intro. I like to let the audience know your podcast name, what it is about, and who I am. That way I set the right foundation in case someone is listening for the first time.
Here are two intro scripts I use for my shows (one is for a podcast with a co-host, the other is for a solo show):
If you are doing an interview podcast then you are going to want to write down the guest introduction. It is very important that you find out ahead of time how to pronounce the guests name and what they would like to use as their title. Even if it looks like the easiest name ever, still ask them. You want to ensure 100% accuracy with this. Here is an example of what a guest intro looks like.
In the podcast outro you want to have a strong call to action. I like to ask a question to the audience for them to engage on social media based around what we just talked about on the podcast. This also gives you an opportunity to seamlessly plug your social media at the same time, as well as promote any future episodes on the horizon.
Getting your audience to interact with you on social media is a great indicator of success. That’s when you can start to feel your podcast heartbeat pump because it is no longer just about you. Other calls to action could include: Sign up for your newsletter, plug your website, plug something that is upcoming (an event, article, live stream, etc).
Here’s a sample of what I use with my Leadership DNA podcast:
“And I want to hear from you. What is one thing you have learned recently that has had a positive impact on your life. You can hit me up on all social media platforms @RobCressy. I’ll share anything good that gets sent in.”
Alabama Football Head Coach Nick Saban, who is one of the winningest coaches of all time, once said (and I’m paraphrasing) that he wasn’t addicted to winning but instead was addicted to the process of winning. When you follow the same podcast script outline every episode it makes running a podcast significantly easier and increases your chances of winning.
Since a lot of people are “pressed for time” or “too busy” and launching a podcast is new territory for them, there is often a negative frame of mind that can be associated with it. I consider publishing a podcast similar to the mental struggle to go to the gym consistently. You know you should go, and you know the benefits, but many people end up making excuses and don’t do it. Following a simple podcast outline process will allow you to save more time, while delivering a better quality podcast. Since the process is simple it’s easier to duplicate, and that means you are more likely to stick with podcasting.
Podcast Script Tip: Write down podcasting in your daily/weekly goals. Writing something down helps keep you more accountable and increases the chances of it getting completed.
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